John Monash Foundation Relaunches Website
As part of its marketing strategy and growth plan for the decade, the General Sir John Monash Foundation has relaunched its website www.monashawards.org.
Foundation CEO, Dr Peter Binks, thanked all contributors to the new website, noting that the revamped format and structure provided a much better platform for the Foundation’s key messages and activities:
- The website has a fresher, cleaner look; better representing Australia’s emerging leaders and most exciting postgraduate Scholarships.
- With nearly 100 Scholars elected by the end of 2013, and around 20 sponsors, increasing every year, the website needed greater flexibility and capacity. Traffic to the website has more than doubled over the last three years.
- The new website provides enhanced ease of viewing and navigation. This is critical as the website becomes the Foundation’s platform for online Applications and Donations. With over 300 electronic Applications in 2013, and a major fundraising campaign soon to commence, robust and user-friendly infrastructure is critical.
Launched at the end of September, the website was designed by award winning Melbourne website firm Social Garden. The project was very well led by Sarah De Nicolo, who is assisting the Foundation with its marketing tools and communications strategy.